The business OS for independent appointment-based professionals

Stop carrying your business in your head.

Know what’s booked, what was paid, which deposits are missing, and when your time is protected—without surrendering your calendar to the public.

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Built around the real pressure

Less chasing. Fewer surprises.
More control.

PRIVATE turns the work that quietly follows you home into a book you can trust.

01 · MONEY

Nothing disappears.

See paid, unpaid, deposits, packages, and revenue without reconstructing the day from memory.

02 · CLIENTS

No more DM chaos.

Invited clients get the details they need while your availability stays private.

03 · CALENDAR

No fragile rotations.

Recurring appointments and protected time live in one deliberate system.

04 · VERA

See it before it hurts.

Your private assistant surfaces missing payments, retention risk, and the next best action.

A first look inside PRIVATE

Crisp by design.
Calm on purpose.

Your dashboard, calendar, clients, packages, Money, Book Builder, and protected time—working from the same truth.

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An independent professional using PRIVATE — “The work was beautiful. The business behind it felt heavier than it should.”

Why PRIVATE exists

Built from lived experience. Designed for yours.

Appointments lived in one place. Deposits in another. Packages were remembered by hand. Clients could reach the calendar at any hour, while boundaries depended on saying “no” over and over.

PRIVATE was built for the professional who is excellent at the work and tired of being the glue holding every system together—whether you care for lashes, hair, skin, bodies, confidence, or someone’s beloved pet.

It protects the book, tells the truth about the money, and gives the owner her time back. The founder stays quietly behind the product. The mission stays front and center.

One recovered appointment can cover the month

PRIVATE Pro

The full operating system for an independent appointment-based professional who wants control without more admin.

Private client bookRecurring schedulingPackages and paymentsEmail and text remindersRevenue intelligenceProtected time

$39.99 / month

7 days free. Card on file. Cancel before the trial ends and you won’t be charged.

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The essentials

Questions,
answered.

Everything you need before stepping inside.

Is PRIVATE a public booking marketplace?

No. PRIVATE is invitation-only. You decide who enters your book and clients use their private access link.

Do my clients need the owner dashboard?

No. Professionals use the full business platform. Invited clients see only their appointments, packages, policies, directions, and preferences.

Who is PRIVATE built for?

Independent professionals who run recurring, relationship-based appointments: lash artists, hairstylists, massage therapists, estheticians, injector nurses, nail professionals, groomers, coaches, and many more.

Does PRIVATE replace my current booking software?

That is the goal: calendar, clients, recurring schedules, deposits, packages, reminders, reporting, protected time, and intelligence in one system. Founding access is being opened carefully while the complete flow is tested.

What can Vera help with?

Vera is designed to answer questions about your PRIVATE business data, flag risks, explain what she found, and prepare actions for your approval. She does not take consequential actions without you.

Can I control reminders, deposits, and policies?

Yes. The owner controls notification preferences, deposit requirements, policies, directions, and what each invited client receives.

How does the trial work?

PRIVATE Pro is planned at $39.99 per month with a 7-day trial and card on file. You’ll see the renewal date before confirming and can cancel before billing begins.

PRIVATE founding access

Your book.
Your income.
Your life.

Run the business with clarity. Keep the access, the standards, and the time on your terms.

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